Berea College

Hosted by the Berea College <a href="https://www.berea.edu/administrative-offices/alumni-communications-and-philanthropy/marketing-and-communications">Marketing and Communications department</a>, Brand Camp aims to equip everyone with the resources needed to represent Berea College effectively. Whether you're designing a flyer, managing <a href="https://www.berea.edu/administrative-offices/alumni-communications-and-philanthropy/marketing-and-communications/social-media">social media</a>, or updating <a href="https://www.berea.edu/design-system">web content</a>, this mini conference will provide invaluable insights and practical tools to enhance your work.

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Unlock the power of Gravity Forms, an intuitive drag-and-drop tool for form creation. Join us for a session packed with a tutorial on conditional logic, email notifications, and entry exports. Discover how Gravity Forms simplifies data collection for everything from contact forms to surveys, empowering you to engage audiences effectively and streamline data management with ease.

Gravity Forms

This presentation will explore a range of topics essential for mastering social media. These include an examination of various platforms, effective engagement strategies, content creation, and best practices for efficient management. Attendees will acquire insights into optimizing their social media presence.

Social Media

Every brand has a voice that carries messages to its audiences. It sounds simple. It’s really not. In this session, we will explore ways to understand the minds of our audiences and how we craft compelling and persuasive messaging. We will also discuss Berea’s unique “voice” and how we can all stay in tune.

Audience, Voice and Messaging

Are you ready to create a visual identity that makes Berea College shine on campus and beyond? Together, we'll explore visual tools that will effectively communicate your message with clarity and consistency, strengthening our brand to supercharge Berea's impact!

Graphic Design

Messaging, brand, audience, organization and design principles - a lot goes into the creation of a web page. In this session, we’ll delve into the intricacies of building a page that not only looks visually appealing but also engages visitors.

From layout and typography to color schemes and user experience, we'll explore the key elements that contribute to a compelling page. We’ll dig into the WordPress blocks, talk about our favorite design elements and how they’re used on the page to tell a story. But beyond aesthetics, we'll also uncover the psychology behind user behavior and learn how to leverage this insight to create meaningful connections with your audience.‌

Join us for an informative session where we’ll take everything we’ve learned, ideate, and apply it to a page on the website.

Web Page Design

<p data-pm-slice="1 1 []">Photography is the gateway for sharing Berea’s story, increasing brand recognition and fostering connection. Whether you're a novice behind the lens or Instagram expert, our presentation empowers you to apply basic principles to showcase your department in its best light. Discover practical insights and creative techniques on how to think about, capture, and implement photography, all with tools readily available to you.</p>