Zack Thompson has spent his career developing engaging, people-focused content across the web and social media. Originally from Berea, Kentucky, he has worked in the digital media realm since 2013, managing projects from conception, encouraging transparent conversation, and executing simplistic planning strategies. He has a background in public relations and videography and enthusiasm for relationship building, which he uses to plan and deliver various means of communication. As Associate Director of Digital Multimedia Strategy at Berea College, Zack oversees the student videography team. The team helps create professional marketing content to support the College's website and social media needs. In 2022, he achieved his PCM (Professional Certified Marketer) and CDMP (Certified Digital Marketing Professional) through the American Marketing Association and Digital Marketing Institute.